Once a song enters my brain and becomes part of my inner landscape, it becomes entangled with my beliefs and impressions and no longer belongs to Coldplay. It becomes part of me and I become part of it, and what it means to me is just as valid as what it means to its creators.

The apple has two major cultural significances for me: the shiny red apple for the teacher on the first day of school, and the dreaded apple that ruined humankind forever, given to Adam by Eve. When I think of apples in a symbolic context, in the context it might acquire within a movie’s narrative, I’m assuming one of these two themes.

But interaction design alone isn’t enough. In order to bring intimacy to the web, those of us in charge of designing web experiences have to think very carefully about the emotions people feel when engaged with things they love.